LinkedIn for Business

LinkedIn for Business

LinkedIn is a very well established and respected social network with over 259 million users in more
than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social
networking for businesses.

LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used
for finding the best point of contact, gaining familiarity with their background before a call or sales
pitch, making such contact much more effective.

It’s a social network for professional people. Normally a person would create a LinkedIn profile that
would include career details and would update their information periodically as to their current
appointment. It would often include a personal statement, personal web address and possibly
testimonials from employers and members of staff. If the person has particular interests both
professionally and personally they may subscribe to one or more interest groups to receive updates
and discussion opportunities.

CourseModule NumberModule NamePass % Required
LinkedIn for Business 1 Introduction to LinkedIn 70
LinkedIn for Business 2 Company Policies Relating to LinkedIn 70
LinkedIn for Business 3 How LinkedIn Works 70
LinkedIn for Business 4 Setting up your LinkedIn Profile 70
Recommended System Requirements

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)

Duration: 45 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).